No. The choice depends on your offer and audience. Google responds to searches; Meta can introduce an offer. Scoping helps identify useful channels.
Digital Agent agency
Agency / Advertising campaigns
The right message. A coherent journey.
Advertising starts with an offer, an audience and a goal. We connect channels, ads and the destination page to build a programme you can understand.
- Meta Ads
- Google Ads
- Monitoring & reporting
01 / Definition
Decide what matters before running ads.
A click, a call and a qualified enquiry do not tell the same story. Scoping determines what needs to be observed for your business.
- The goal
- Define a useful action: discovering an offer, sending an enquiry, calling or registering.
- The audience
- Clarify who the offer is for, where they are and how the need arises.
- The scope
- Review access, available material, constraints and the budget to discuss.
02 / Channels
Two contexts. Messages that fit.
The channel follows the offer, audience and how the need emerges. Using both is not a requirement.
Meta Ads
Introduce an offer on Facebook and Instagram with messaging and visuals suited to the selected audience.
Google Ads
Respond to an expressed search: choose keywords, write ads and connect the search to a relevant page.
Channel selection and budget allocation are defined during scoping. No ranking or return is guaranteed.
04 / Management
Prepare. Run. Read. Adjust.
A good ad is not enough if the page fails to address its promise. We review the journey using the data available.
Prepare
Define the offer and audiences, gather content and select channels.
Create & configure
Write messages, prepare assets and configure campaign settings.
Check & run
Check ads, links, destination page and measurement before the agreed launch.
Read & adjust
Review spend and observed actions, explain limitations and propose changes.
03 / Deliverables
A programme you can understand.
The scope specifies channels, formats, approvals and the monitoring approach.
- Campaign definition
- Goals, audiences, channels, budget and actions to observe.
- Messaging & assets
- Ad copy and visuals drawn from your offer and real content.
- Setup & journey
- Campaigns, targeting or keywords and checks of the destination page.
- Monitoring & reporting
- An explanation of spend, observed actions and proposed adjustments.
Media spend and the service fee are separate items to define in the proposal. No universal price or production volume is presented here.
Questions / Answers
Before we get started.
What to clarify before choosing the right scope for your business.
Media spend is discussed in relation to the goal, area, competition and available resources. It is distinguished from the service fee in the proposal.
The destination page should address the ad’s message. An existing page may work; a dedicated landing page can be useful when the offer needs a specific journey.
Spend and actions observable with the tools in place, alongside proposed adjustments. Clicks are distinguished from enquiries, and measurement limitations remain explicit.
That depends on traffic, budget, the offer and available tracking. Review points are agreed during scoping, with no universal timeline or guaranteed outcome.
Relevant access to advertising accounts and, depending on scope, the page and measurement tools. The required access is defined before configuring campaigns.
Next / Your campaigns
Let’s start with your offer and goals.
Tell us what you want to promote, who it is for and which campaigns or pages are already in place.
Discuss my campaigns